a campaign dedicated to the humans of downtown orlando

a campaign dedicated to the humans of downtown orlando

a campaign dedicated to the humans of downtown orlando

A white sun shape.

our mission

A row of black lines on a white background.
A row of lines on a white background.

Our mission is to celebrate and sustain Orlando's unique, vibrant culture by amplifying the voices of its community and independent businesses.

We strive to foster active engagement that strengthens local connections and enriches the city's spirit.

A blue sun shape.
A stamp that says support local businesses on it.
A stamp that says preserve Orlando 's culture on it.
A stamp that says defy conformity on it.

01

support local businesses

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow icon of orange slices.

02

Preserve Orlando's Unique Culture

Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.

A yellow swan icon.

03

community engagement

Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.

A yellow rainbow shape icon.

01

support local businesses

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow icon of orange slices.

02

Preserve Orlando's Unique Culture

Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.

A yellow swan icon.

04

Resist Homogenization

As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.

A yellow block icon.

03

community engagement

Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.

A yellow rainbow shape icon.

04

Resist Homogenization

As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.

A yellow block shape icon.

05

Promote Tourism

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow sun icon.

06

Environmental Consciousness

Promoting sustainability and environmental awareness, aligning with the city's progressive values.

A yellow fountain icon.

07

Alliance of Local Businesses

Create an alliance of small local businesses in order to have a louder and more public voice. 

A yellow star icon.

05

Promote Tourism

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow sun icon.

06

Environmental Consciousness

Promoting sustainability and environmental awareness, aligning with the city's progressive values.

A yellow fountain icon.

07

Alliance of Local Businesses

Create an alliance of small local businesses in order to have a louder and more public voice. 

A yellow star icon.

01

support local businesses

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow icon of orange slices.

03

community engagement

Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.

A yellow rainbow shape icon.

04

Resist Homogenization

As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.

A yellow block icon.

05

Promote 
Tourism

Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.

A yellow sun icon.

06

Environmental Consciousness

Promoting sustainability and environmental awareness, aligning with the city's progressive values.

A yellow fountain icon.

07

Alliance 
of Local Businesses

Create an alliance of small local businesses in order to have a louder and more public voice.

A yellow star icon.

02

Preserve Orlando's Unique Culture

Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.

A yellow swan icon.

our purpose

(why we are doing it)

A row of lines on a white background.

as orlando grows, its subcultures and communities grow. we’re here to highlight these groups, individuals, and small businesses.

The core values and target audience of our campaign are pivotal in shaping its voice, messaging, and overall impact.


By deeply understanding and integrating these values, we ensure that the campaign resonates authentically with our audience, reflecting their priorities and cultural touchpoints.

A circle of text reading
A set of black and white lines on a white background.
A row of lines on a white background.
A row of lines on a white background.

our plans

(HOW we are doing it)

01

Organizing events and markets showcasing Orlando's diverse culture.

02

Partnering with local artists and businesses to create unique collaborations.

04

Building an alliance of local businesses for collective marketing efforts.

03

Launching social media and community campaigns to drive local participation.