a campaign dedicated to the humans of downtown orlando
a campaign dedicated to the humans of downtown orlando
a campaign dedicated to the humans of downtown orlando
our mission
Our mission is to celebrate and sustain Orlando's unique, vibrant culture by amplifying the voices of its community and independent businesses.
We strive to foster active engagement that strengthens local connections and enriches the city's spirit.
01
support local businesses
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
02
Preserve Orlando's Unique Culture
Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.
03
community engagement
Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.
01
support local businesses
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
02
Preserve Orlando's Unique Culture
Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.
04
Resist Homogenization
As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.
03
community engagement
Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.
04
Resist Homogenization
As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.
05
Promote Tourism
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
06
Environmental Consciousness
Promoting sustainability and environmental awareness, aligning with the city's progressive values.
07
Alliance of Local Businesses
Create an alliance of small local businesses in order to have a louder and more public voice.
05
Promote Tourism
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
06
Environmental Consciousness
Promoting sustainability and environmental awareness, aligning with the city's progressive values.
07
Alliance of Local Businesses
Create an alliance of small local businesses in order to have a louder and more public voice.
01
support local businesses
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
03
community engagement
Foster a sense of community pride and engagement, encouraging residents to participate in local events, festivals, and activities that celebrate the city's diversity and creativity.
04
Resist Homogenization
As Orlando grew and attracted more corporate businesses, there was a fear of losing its individuality. This campaign is aimed to resist the homogenization that often accompanies urban development.
05
Promote Tourism
Encourage Orlandoans to shop locally and support small businesses, helping to sustain downtowns distinctive and independent business community.
06
Environmental Consciousness
Promoting sustainability and environmental awareness, aligning with the city's progressive values.
07
Alliance of Local Businesses
Create an alliance of small local businesses in order to have a louder and more public voice.
02
Preserve Orlando's Unique Culture
Orlando is known for its eclectic and vibrant culture, including its music scene, arts, and night life. This campaign is aimed to maintain this unique cultural identity in the face of rapid growth and development.
our purpose
(why we are doing it)
as orlando grows, its subcultures and communities grow. we’re here to highlight these groups, individuals, and small businesses.
The core values and target audience of our campaign are pivotal in shaping its voice, messaging, and overall impact.
By deeply understanding and integrating these values, we ensure that the campaign resonates authentically with our audience, reflecting their priorities and cultural touchpoints.
our plans
(HOW we are doing it)
01
Organizing events and markets showcasing Orlando's diverse culture.
02
Partnering with local artists and businesses to create unique collaborations.
04
Building an alliance of local businesses for collective marketing efforts.
03
